Marketing Leadership

Bring clarity, alignment, and meaningful, measurable impact to your marketing.

Demand Generation & Performance

  • Build integrated, full-funnel demand generation strategies

  • Optimize campaigns to improve conversion and efficiency

  • Align marketing efforts directly to pipeline and revenue outcomes

Team & Stakeholder Alignment

  • Strengthen collaboration between marketing, sales, and leadership

  • Guide teams through change with clarity and structure

  • Act as a strategic partner to internal teams and external agencies

  • My work is best suited for organizations that are:

    • Experiencing growth and need scalable marketing structure

    • Navigating a brand transition, acquisition, or major change

    • Investing in marketing without seeing clear business impact

    • Lacking alignment across marketing, sales, and leadership

    • Ready to elevate from execution to strategy

    Often, I’m brought in when things feel unclear, fragmented, or overly complex—and there’s a need to quickly create focus and forward momentum.

  • Marketing today doesn’t just need sharper strategy—it needs a more sustainable way of operating.

    I bring enterprise-level strategic leadership paired with a practical, human-centered approach to execution. I’ve led marketing through transformation, built operating models from the ground up, and driven measurable impact across global markets—while creating systems teams can realistically sustain.

    My approach balances performance with long-term sustainability—for the business and the people behind it. I combine strategic clarity with operational execution, and data-informed thinking with deep customer understanding, to simplify complexity and focus teams on what actually matters.

    The result is marketing that performs—clearly, consistently, and without burnout—and systems that continue to work long after engagement ends.

    This perspective is shaped not only by my experience leading complex organizations, but also by my work in wellness and human-centered leadership—bringing a more grounded, intuitive approach to modern marketing leadership.

  • Flexible support, tailored to your needs

    I typically partner with organizations where there is meaningful opportunity for impact—whether through growth, transformation, or the need to realign and rebuild how marketing operates.

    I partner with organizations in a way that fits their stage and priorities, including:

    • Fulltime position

    • Fractional marketing leadership (ongoing partnership)

    • Strategic advisory and consulting (monthly retainer)

    • Short-term transformation or project-based engagements

    Whether you need a strategic partner, a steady leader during transition, or support to solve a specific challenge—I meet you where you are.

  • A track record of driving meaningful outcomes

    • Marketing-influenced pipeline contributing up to 35% of annual sales

    • Reduced cost per lead by 45% year-over-year through optimization

    • Led global integrated marketing strategy for a $1B+ business portfolio

    • Designed and implemented global marketing operating models

    • Successfully led teams through major organizational change

Senior marketing leadership for organizations navigating growth, change, or complexity.

I partner with companies as a marketing leader to define strategy, align teams, and build marketing engines that drive real business results—designed to be sustainable for both the business and the people behind it.

With 13+ years of experience leading global marketing across complex, highly regulated industries, I bring both strategic perspective and operational rigor—so your marketing doesn’t just look good, it performs.

I am open to new fulltime or fractional opportunities.

How I Help

Strategic Marketing Leadership

  • Define and align marketing strategy to business goals

  • Translate complex business priorities into clear marketing direction

  • Partner with executive leadership to drive decision-making and focus

Marketing Transformation & Operating Models

  • Design scalable marketing structures, roles, and ways of working

  • Establish campaign frameworks, planning processes, and KPIs

  • Improve cross-functional alignment and execution efficiency

  • "I am continually impressed with how Sarah manages to pull together complex projects in a highly-matrixed organization with such class, professionalism and passion."

    Former Colleague

  • "Sarah's authentic leadership style makes it easy for her to build trust with anyone."

    Former Colleague

  • "Sarah is fantastic at managing projects and always has an inspiring outlook on everything she undertakes."

    Former Team Member

Let’s Work Together

If you're interested in working with me, complete the form with a few details about your need. I’ll review your message and get back to you within 48 hours.